Unleashing the Power of Tech in Real Estate: Bob McIntosh's Insights on Internet Marketing and AI Advancements

Speaker 1: 0:03

Good day, high Flyer, and welcome back to the AMI podcast. I'm your host, bud Evans. Today, I'm thrilled to have a conversation with Bob McIntosh. Bob's a seasoned real estate investor and a maestro in the realm of internet marketing. Bob has profound expertise and epitomizes the intersection of real estate and technology, which is one of my favorite things. Bob and his father dabbled into the world of real estate back in 2008, navigating through the tumultuous waters of a different real estate landscape. They began with flipping houses and gradually amassed a rental portfolio boasting 34 doors and counting. This journey marked a meticulous strategizing and a depth execution, brought Bob to the forefront of real estate investing. Here are my three takeaways from this episode. Real estate and technology fusion is a seamless blend of traditional real estate investing and the transformative power of technology. Don't forget about AI. Second is mastering internet marketing. Beyond bricks and mortar, bob's prowess extends to internet marketing tailored specifically to real estate investors. Second is navigating technology in real estate. With a background in ethical hacking and a love for technology, bob demystifies the integration of digital tools in real estate. Join us today, where we provide real estate investors the tools to achieve generational wealth. This is the Aim High podcast Show number 55. Good day, high flyers and welcome to the Aim High podcast. Today I am joined by Bob McIntosh. Hello Bob, how are you today?

Speaker 2: 1:22

I'm fantastic. Thanks for having me on and for all of you checking in, listening, watching. I appreciate your time, it's very valuable and I don't take it lightly yeah man.

Speaker 1: 1:29

Hey, listen, get out of your own way. Podcast is awesome. I was very proud to be a guest on that. Now I just got to ask you. I know you, you know me, but can you give me a quick intro for those who don't know you?

Speaker 2: 1:42

Yeah, absolutely so. Again, my name is Bob McIntosh I just spelled MC, no A in there and I've been a real estate investor. We bought our first. My dad and I bought our first property back in 2008. So back when it was sold very different game, I'll say and I flipped a bunch of houses since then, built a rental portfolio not huge by any means. We've got 34 doors and counting and since then I have been lucky enough to actually get very good at internet marketing for real estate investors, helping them drive more sellers, more credibility, more lenders, more agents all of that good stuff. And we do that as an agency now called three degrees consulting. That just helps focus investors there while also still doing real estate on the side. I just found my passion to be more on the internet side of things than the real estate side of things.

Speaker 1: 2:27

And you are like a brilliant connoisseur of anything integration, electronic CRM style stuff right?

Speaker 2: 2:35

Yeah, I do. I love technology stuff. So the short version is I graduated college and for six years my job was hacking banks Legally, I should say I should add that and so I'm about as technical as it gets in the space. I know more than mostly. We'll probably forget, but I still love it, and so I try to bring that passion of technology and internet and all that into the real estate investing space, because I know that, or I shouldn't say no. What I found, I should say, is that most investors understand how important technology is to their business and what it can do for them. They just don't always know where to implement, how to implement where to start, and even if they know where to start, they're not sure how to keep it going or if they're doing the right thing, because sometimes technology can be intimidating. So I aim to make that as easy as possible for folks.

Speaker 1: 3:26

Yeah, man, especially today with AI and all these integrations and automations and workflows and everything that you can create. Like each program has 70 different things you can do with it. You pointed out to me the other day that I was using redundant systems while we were on the podcast, but there's one thing that aggravates me is paying twice for the same capabilities.

Speaker 2: 3:48

And it's very easy to do because more and more of these places are stacking things on. A lot of times it's just a matter of can I seem to the right person who knows what's going on, and saying you can do all this here and you go oh man, okay, I can like. I look at like our serum, for example, and the reality is, if you use every capability in our system, you can replace almost $1,500 a month in other systems with one for $300 a month. But not everyone understands that and sometimes they get overwhelmed when they think about that. But yeah, redundant things is a waste of time and money.

Speaker 1: 4:20

Yeah, and so essentially that's SAS right.

Speaker 2: 4:24

Yeah, yeah. So we run it as a software, as a service. So it's a software. You access it online, you log in wherever you have internet. As long as you got a browser and internet, you're basically good to go. Because, for me at least, one of the big reasons why I like what we do now, even more so than real estate I wouldn't be doing that, I wouldn't be doing that but is that there's a freedom of being able to do anywhere right, if you can log in from anywhere in the world, as long as you have an internet and a computer and access all of the data for your business, all your contacts, all your opportunities, all the houses that you're looking at, working on, in process of closing, whatever it is, and you can communicate with everyone through your platform, then you're no longer bound to stay in your local market if you don't want to. And I know one of the things I've always found interesting is that I talk to a lot of real estate investors who are like they look at me right now and they go oh man, you're living the life You're on the road. Constantly, every single day, you're on the road. I would love to do that, but, and then they insert some reason why they can't, and almost always that comes down to one of two things. It's usually either kids, which I totally get, that you can't. That's a different kind of thing. But number two is usually technology. It's oh, I got to have this here, I got to do this here, get something local. And the reality is COVID changed the game. It was already going that direction anyways. It just accelerated the process of us being able to do anything in our business online, 24-7, remotely, even if we want to. And obviously there's things you got to put in place, there's systems and tools and processes that you need to dial in before you do that, but it is possible if you do the right things, the right way, yeah, and I love that.

Speaker 1: 5:59

Listen, man. Last year in fact, through the day that we're recording this, October 9th my wife and I were on a Greek cruise last year and I was coaching students from the Greek Isles you can play with fantastic. That's amazing, yeah, man. So it's a blast. No-transcript, Knowing your family and knowing you. I'm just let's talk about the integrations with your system and how it helps a real estate investor actually get started, Because the meat and potatoes of the things that we do as real estate investors a lot of that has to do with the CRM and the capabilities that it allows us to have.

Speaker 2: 6:48

Yeah, and so when we look at that, the number one thing and this is what I tell everyone that we help you do better is your follow up, because the reality is and I'm sure you've talked about this and I'm sure other investors in this show have talked about this some of your best deals are gonna come not because you sent out marketing, but because you sent out marketing and then you sent out a again, and then again, and you followed up and then and eventually you got the deal. But the problem is that we all know that, right, if you're listening to this, probably you could be doing better with follow up. But usually there's a couple of blocks, right? The number one you don't know how to, which is fair. Number two you know how to, but you don't know what to say to follow up, act and do it in a way that is the least time consuming as possible. Or, number three you're simply wasting time and money. You're not doing any follow up and you're just hoping that what you're doing that and look, that process, by the way can still work. It's just not the most effective, right, as investors, if we're gonna go out there and we're gonna pay for leads, because that's what we're doing, whether we're buying a list, whether we're scraping a list, we're paying for it with time, like we're paying something to get these folks that wanna sell their houses to us, or to find folks that wanna lend to us, or to find agents who will bring us deals, or whoever we're doing in our business. There's either a time or money component in that, and the thing that I found, and part of the reason why we built our own CRM, is that I said, hey, I realize that when I look at my business, the best deals almost always came from the greatest follow up systems that we have. And then I said what made them so great? Like how or what made my follow ups so great? And honestly, the answer might surprise most folks it's not because I'm some genius email copywriter I would say maybe above average and I'm not like look, there's definitely people who are great, way greater than I am. It's not because I wrote some amazing tech sequence. It's not because I found some great integration or tool. It's not because I built my own CRM. It's simply because I used an existing tool to implement automated follow up on a longer scale timeframe than anybody else. And so when we look at most of our follow up sequences in our system right now. Not all of them, but a lot of them. It's 14 plus touch points, 14. Because the reality is in today's market, you have to get in front of someone a lot more than you did before. I remember when we got started I still remember this as day. It was Marina Hauser was talking about email, direct mail, marketing, and she was like you need to send seven letters. They're not going to respond unless you send at least six to seven letters. And I remember my mind going that's a bunch of BS. You just want me to waste money on mail that I'm not going to send. I'll send one. And then guess what? I sent one. It didn't work and I was like what the fuck? I was like, okay, you guys should listen to my coach. I started sending more and then I realized, oh man, this is it. But that was what it was back in 2010, 11, 12. You could do seven mail pieces or seven any touch points in order to work. Now there's pros and cons. Right, because automation now exists. We have these tools that can automate follow. And, by the way, when I say touch point, an email, a phone call, a text message. A Facebook post could be a paid advertisement, could be a voicemail, like any sort of communication from your company to them. That's a touch point as far as I'm concerned. On average, it takes about 14 to move someone across the board for us. Now, what is that? Now, when I say move them, it could be yay or nay, yes, I don't wanna have a conversation, or no, I'm done, please stop communicating with me, and that's fine. But most people don't do even five or six, let alone 14. And so I take, I look at a lot of folks out there and I'd say look, you've got thousands, tens of thousands, hundreds of thousands of prospects that you've been trying to market to. How many, what percentage, have been communicated with at some capacity or some level, at least 14 times? And when I ask that question, less than 5% of people raise their hand and say that they're doing that most or not. And that's the goal of our system is to say how do we make that happen? But if I think about it, doing 14 touch points would be impossible if I had to do it manually, right? It just imagine 10,000 contacts trying to manage 14, that's 14,000 touch points that you have to manage for a single list. No one's gonna do that. You just as that meme goes ain't nobody got time for that, right? Yeah, exactly, and so that's where the system comes in, right. It automates that so we can automate those texts, those voicemails, those emails. All those touch points can be automatically happening, so that you don't have to be doing that. You can instead focus on the few folks who raise their hand and say yes, I in fact want to talk to you, and then spend your time on the people that are actually going to move the needle in your business.

Speaker 1: 11:29

Yeah, it's a great point. Listen, I'll be honest with you, man, last year we were hitting just on the first turn before and we would recycle our list and just we were doing five touch points per turn and then we would go back to the next county, back another five, next county, back another five, and we were doing pretty good, but we were averaging somewhere around that 11 to 12 range where the my assistant was out there texting them, sending them pieces of mail and calling them. It's just one of those things. If you're not constantly doing that follow up which, I'll be honest, as you get a little bit bigger man, you just set it. I don't have time. I just don't have the time to follow up with folks. So, yeah, that's an awesome capability, man. Let's talk about how that integrates with your real estate company, your business. How does that prevent you from getting a trash deal?

Speaker 2: 12:32

Yeah. So when we look at what we're doing, the most common problem I see investors run to, especially when they hit deal with the real estate company, is they're like, oh, it's five or six, and then usually get around deal 11, and then again around deal like 17. And these numbers are rough, they're not always. David Brown is so your first four deals. You're like you're hyper aware of every little detail. Right, you're probably only doing one, maybe two at a time if you're. You know if you're, but probably just one. And so you're aware of all the little details, everything. You've gone through the numbers but like you're there Usually around deal five. People get a little cocky this happened to us too. But hey, yeah, I got this one, this will be, this will be a good deal. And you just start going and what? What I found is that for deals five, for all those points where we tend to have deals that tend to go sideways not everyone does, but I see a lot and the reason for that is is usually because, not because of lack of knowledge, information or experience, it's usually because of lack of lead or deal flow. You get to that point oh man, like this is going good, I'm making money Like I got. This is good, this is great. I need to do more deals. So now, all of a sudden, you want to ramp up. But to ramp up you've got to have more marketing and most people don't push the gas down to the same speed that they want to go. So now, all of a sudden they're going okay, I, this one looks good enough, I'll do this one, just because they want to do a deal Like they're like I got to do a deal, I got to do a deal. Like they're like in this, like crackhead, like that was some good stuff, how do I get some more? And they're like dig off and what this kind of stuff can do for you, what a great follow up system and does is because your marketing can be automated. While you work on your deals and you're focusing on raising the money and managing the contractors, if you're flipping the house, or managing your investor buys, if you're wholesaling, whatever it's going on, your marketing is still working, it's still on auto, autopilot, it's still happening on the backside and because that's happening, when it comes time to ramp up your deals, right, you all you have to do is ramp up the existing marketing or go to what you've already been doing and say, look, I've got a plethora of deals that I can pull from. Instead of feeling like I need to have a deal, let me just do this one. You're going, I get to do another deal, this one looks the best. And all of a sudden you start to avoid more and more trash deals. Now is it going to be 100% guaranteed, if you use our system, you won't get trash deals? No, that's not the goal. But the goal is simply if I have more opportunity, if I have more availability, I should presumably have less bad deals because I get more to choose from.

Speaker 1: 15:06

Yeah, that's well said, and the one great thing about having a high quality CRM is not only does it prevent that specific instance, but it also allows you number one it's a force multiplier. So as a single person using it, you've just increased. It's like scaling. And then secondly, when you do get ready to scale, you just add your team members in there. Everything's already automated. So it's just dive into that for me, if you don't mind.

Speaker 2: 15:33

Yeah. So let's think about the ability for you to multiply yourself. I'll share a story of one of our users. I'm not going to give you information because it's his private information, but he runs a successful flipping company. On average, they're doing around 70 flips a year. So this is significant. That's big scale. He's doing it with three people him and two others. That's it Three people Imagine being able to manage. Now, of course, he's got contractors and other, but from when we look at internal team members helping him execute this, it's three people. Why? Because the automations that he's built out and that we gave him in the system helped him scale that up to the point where he's got basically one person on the acquisition side. And because the systems are so dialed in and he knows his, he's thinking what we gave him as a base and he's obviously modified it. He's got very specific messaging that works well for his market, his audience, that leads it he's doing. He's tweaked what we did, but he followed the same base systems and because of that's how that works. And now, all of a sudden, his acquisitions guy. One person doesn't have to take 500 calls to find the one deal. Most of those are happening automatically to the point where he's only talking to someone who's essentially already pre-qualified themselves and said yep, I'm ready to like. I think his guy has something like and I don't know the exact number, but it's high. There's like a 75 or 80% close ratio on the phone of deals, because so much has already happened before they even get on the phone. But they're never going to get on the phone unless they're basically a yes, and the ones that are not a yes are usually like a not today, but I'll call you like in a month, and so it's. He doesn't need a whole team of people because he's going quality over quantity and the quality is happening through automation on the backside.

Speaker 1: 17:26

Awesome man. That is absolutely spectacular. Now how much AI is involved in that process.

Speaker 2: 17:33

For him surprisingly little right now, and here's why and this is actually something I do I'm glad you brought this up AI in real estate investing. It's just getting there now, and what I mean by that is this so we're actually, we're literally in the process of right now, of building out a full AI seller bot that'll be able to have conversations conversations it's the first one of my of its kind that I've seen. That, I think, actually is legitimately well done. I've not. I've seen a ton. They're all garbage, Literally. This is the only one that and here's the problem If I'm on a website and doing e-commerce and I'm selling mouse for your computer for $35, whatever right, I can put an AI in. That's half ass and okay, it'll be fine, because the purchase point of that product is so low that people don't come to expect not expecting to have an in person conversation with a human being about their buying decision for a $35 mouse. However, in real estate, when we're talking about especially sellers, these are people who are usually in some sort of financial distress, so they're already not feeling good in the first place. Most of us, at some point time or a lot of us anyways have felt what it feels like to be in that distress situation. Number two their home is now up for grabs, if you will, and what I mean by that is they're going to probably have to leave in almost all cases, Otherwise we're probably not going to be buying it right, and that's never a good feeling. Imagine having to leave your home. You don't have any money. You're feeling stressed about that. Now you got family, whatever it is like. It's a very negative space for someone to be in, and now that same person is hopping onto a thing to talk to you about something that's super dear and personal and emotional and stressful for them. And it's a freaking AI bot. Do you know how pissed people get? They're like like I've seen so many explicitives that your show would probably get pulled from Apple if I actually said it. And the reality is, of course, they would be. Who wouldn't be right? Imagine yourself in that situation. And also and I found out, I'm talking to a bot, not even that I thought was a human being, that was pretending to be a human being, Okay, so this is why I call. I use caution when it comes to bots for sellers in real estate. Specifically. Other things, lower price point stuff, Sure, yeah, whenever, but in the investing space, in. The same is true for a private lender. Imagine a private lender messaging you with you about lending their hard earned dollars to you, and then they come and find out it's a bot, Like it leaves a bad taste in these folks mouths, and so you want to make sure you do that. And then this is the first time I've seen one that I actually was like man, this is good, Like I didn't. If I didn't know better, I would not be able to tell it. This was not a human being. And AI is great, but you do have to you have to know it's limitations and in our space right now, I this is the only one, and it's why and, by the way, you can't even just plug it in. It has to be plugged in through a CRM, because it's the only way for it to actually actively do the things that it needs to do. So we're like I said, we're currently literally we're beta testing it right now with a handful of users and it's going great for those who are beta testing. But you just be I can't stress this enough use caution in implementing AI for communication standards Now, using AI for creating blog posts or content or helping you with other things? Sure, great, yes, do it all the time. We do that already. In fact, we're actually. We're actually testing right now an AI blog rating tool that, in no joke, in four hours, spit out 50 blog posts that are indistinguishable from a human being. And I'm like dang like this is, imagine four hours, if not even like active work, like it took about an hour to set up, push a button and four hours later I had 50 blog posts fit to go. That kind of stuff, yeah, 100%. But when it comes to actually communication, like conversational stuff, I would be very hesitant to implement something without thorough testing.

Speaker 1: 21:44

Yeah, I was just watching 60 Minutes the Other Day the father of AI, who just finished working with Google. He was doing his bardgooglecom all that. They have that system now self-learning it's capable of self-learning that it actually wrote a story based on three completely separated ideas, integrated all three ideas and actually had the announcer in tears because they did this whole heartwarming, heart-wrenching type of story. The AI was actually using reason as to why it was generating this based on that person's personality. It was absolutely insane.

Speaker 2: 22:29

Yeah, there's some good stuff. Bard hasn't had a pretty big increase.

Speaker 1: 22:32

Yeah, yeah, it's been incredible over the past couple of years. Open AI 4, I'm using ChatGPT4. There are so many different plugins that you can use, but it's still not 100% perfect. There's no me in it. When we're putting out those feelers, people can tell, even if it's just an internal feeling.

Speaker 2: 22:56

Yeah, the other thing too, and you bring up a good point. This is something else At this point in time. Ai is not the end-all, be-all tool. It's simply a piece. There still needs to be this level of human interaction in between the AI and your customers. That needs to be there for two reasons. Number one, for review and making sure it's accurate. Even though it's very good at what it does, it still makes mistakes. It makes mistakes because it's either got bad information or inaccurate information. I've seen it quote stats that are not true. You got to just understand that that's the case. Number two is that you still need some way to communicate this information up to your folks. You can have all the greatest information, but if I don't have a way to email, text, voicemail, phone call, whatever that information to our potential clients, our prospects, it's irrelevant to how I can have the best AI tool in the world, but there's no way for it to communicate with anything pointless.

Speaker 1: 23:53

Yeah, point taken man, let's just keep going with this. I know that you're integrating that and all, but what's on the horizon for 3D? 3d Greece consulting.

Speaker 2: 24:06

Yeah, we're looking at a couple of things For us right now. I talk a lot about the three pillars of successful real estate investing from a digital standpoint. We've talked about a lot of those. One is great follow-up. That's huge and I can't tell you that enough. Number two is going to be a great website. We do websites for a lot of investors out there right now. We have a very low cost effective template sites that we can build for you to get you off the ground quickly. I really think that's going to be the future of what we see out there for the time being, because the reality is look, you need to have a website. What's happened in the last three years is because of COVID and everything has gone virtual. There's been a rise of excuse my language stupid 20-something-year-olds who are full shit and don't follow through on their promises. It's not just them, right? There's others who I just see that in that space more. Look, there's plenty of other 20-year-olds that are fantastic. I know one right now I just had a conversation with. He's awesome what he does great investor. The problem is that you have all these fly by the seat of the pants just people who don't know what they're doing. What that's actually created is. It's been a. We've seen a shift in three years, a massive shift from I don't want to work with big corporate companies to I want to work with local small companies. That's now come back, not quite to big corporate, but to I need to know that you're trustworthy and that you're credible, and if you're not, I'm not going to work with you. And the first thing they're going to look for the first thing is going to be they're going to Google your name, google your company, and if you're not found, you've already lost a deal. If you're found, but your website looks terrible, you've already lost a deal. Or, worst case scenario, there's negative things out there about you and then you've lost a deal. So you've got to have a great website, and I can't stress this enough. So we're focused heavily on that. And then the last part of what we're talking about a lot right now is creating what we call high value social profiles. So the reality is right after they Google you, the next thing they're going to do is they're going to Facebook, instagram, linkedin, twitter whatever their favorite platform is for social and they're going to look you up there and they're going to see what are you saying who do you talk about? What do you talk about? Do I align with your values as a company or do I not? And they're going to check you out. And the moment that they find that you have a what we call low value social profile, you've lost the deal. And these three things come into conjunction to make your your ability to close deals higher. So let's just say, for example, out of every 10,000 lead deal prospects that you upload, you find, let's say, two or three deals that'd be pretty average, right Out of 10,000 prospects. Okay, what we're finding is that when you use this type of great follow up, combined with a high value social, combined with an awesome website that makes you look good, you're going to close about one to as many as three extra deals out of every 10,000 prospects on average. So imagine, all of a sudden, you're doubling, if not more sometimes, your ability to close deals from the same list you already paid for, just by plugging in three simple things that you should have been doing anyways. And, as we look at that, over the next three years to five years, depending on what happens with the economy, as trust of investors goes down because it's what I saw in 2008, right. There was no trust invested. That's what we're all scammers out there to just take your money and leave you high and dry Until, all of a sudden, it became anyone willing to buy my house. Please just buy my house right Now. I don't know that we'll get to that level again just because a lot's changed between now and now in terms of inventory and things of that nature, but the reality is that credibility and trust will need to be established in financially hard times at a deeper level for you to close deals. And so if you're not already thinking about how do I build a high value social? How do I have a great website? Don't be on Wix, don't be on GoDaddy. Do it better, because if you go get that free excuse me language shitty website, guess what? That's what they think you are Like. If you're not even willing to invest a few hundred dollars into your web presence, then how are you going to invest anything into me as a potential seller or lender or whoever right? And so focus on those things and you will see success long term, especially as we go through this downturn, whatever that looks like for us.

Speaker 1: 28:12

Nice man. They're serious words of wisdom, man. I'll tell you what I wish. I would have known that when I first started out, because I was chasing my own tail a lot. But I gotta ask you, bob, now. I know that you've been in this for a while, but what is one thing you learned as your wealth increased?

Speaker 2: 28:30

Oh, so many things. But honestly, I think the biggest thing that I learned comes to getting out of your own way, which is why I wrote my book called Get Out of your Own Way Now. But within that context, because that's a broad thing, the problem that I always had for me was that I had shiny object syndrome. So I'm like, oh this, oh this, oh this, oh this, and nothing really was ever fully developed. It might be 85, 90%, so it's good, but the extra 5% oftentimes can be a massive, can make a massive difference. So if I look, for example, at three degrees consultant, we've only been doing this. I've been teaching internet marketing for years, for a decade or more now, Actually, I think it's 11 years coming up on 12. So I've been doing this for a long time, but I've never been, I haven't been doing it for folks for that long. Like three degrees consulting is the only really been in business like actively, truly for about three years, maybe three and a half years, and what I realized is that, as I doubled down on this business as the primary thing, we help more people, we earn more money and it becomes easier and easier. Funny thing just happened I was just at an event a few weeks ago and simply by being who I am already and showing up consistently and not letting myself get my own way and get that shiny object syndrome right, and a group of 300 badass entrepreneurs who are all doing way more business than me Almost not all of them, but probably 40%. 50% knew who I was, knew what I did and sought me out at the event to ask me questions. And that doesn't happen unless you are consistent over time and that requires letting go of your ego sometimes and saying, stepping back and saying I'm getting in my own way with that. How do I get out of my own way to do better in my business?

Speaker 1: 30:19

Awesome man, that's a great way to transition. Fantastic nugget of wisdom. Thank you very much. Let's go into the soaring for these of the same four questions that I asked every guest that can help someone who is just starting out to achieve new heights. Question number one is what is one thing that keeps you motivated?

Speaker 2: 30:39

One thing that keeps me motivated is lifestyle. I know I am hyper clear on who I am, what I stand for, what I want and how I want it, and because of that, every decision is 100% in alignment with that, and because of that I know that I'll get to where I want to go, and because I'm achieving the thing that is at my core, it's easy to stay motivated.

Speaker 1: 31:04

All right. Question number two is what is one thing that you learned that completely changed your mindset?

Speaker 2: 31:10

One thing that I learned is that you got to spend money to make money. There's all these, especially in real estate. There's no money down and you get started with nothing and all that and to realize, sure, there is some things in there, but at some point in time, if you want to scale to something that's going to truce at you free, you're going to have to spend some money. And I face this when I talk about RCRM. Oh man, $200 a month, $300 a month. I'm like, okay, you get one extra deal this year. Was that worth it? And like sometimes that mindset of, yeah, I can spend that money, that makes sense, as long as I do it the right way. That's a huge shift for me because I was cheap sometimes.

Speaker 1: 31:45

Great. Now, this is something that, outside the RCRM, I got to ask you what are some tools, or one tool that you use to keep Bob McIntosh on track?

Speaker 2: 31:56

Oh, I'm god there's so many. Okay, I have a weird system for organizing all of my email, because email can be a massive time suck if you don't like it, and we use G Suite and there's a way to create alternate categories so I can have, since you have, multiple inboxes within a single inbox, just based on how I star or flag things, and that's how I keep things moving around, so that I lose track of. I get 300 emails a day sometimes, and so it's like how do I keep track of those things? That's how I think solid email management will make you a superstar Great.

Speaker 1: 32:37

And what is one thing that you would change if you had to start all over?

Speaker 2: 32:43

If I had to start all over? Am I the same age when I'm starting over? Do I get to be young?

Speaker 1: 32:48

again. If you knew then what you know now, what would you change?

Speaker 2: 32:52

Yeah, if I knew, then you know what. Honestly, without a doubt, double down on the internet. If I had understood, even five years ago, 10 years ago, the difference that the internet's going to really make on the world, I would have doubled down on that, tripled down on that, quadruple down on that a long time ago. I genuinely believe that, and when I say the internet, like tools, systems, all these things right, these things are game changers for your business. And if they have been for the last 10 plus years, imagine as an entire two generations of people who grew up with technology start to come in and have the ability to play and implement and create. We're creating from never having this before and this is what we've built. Imagine what having it from the day we're born will create in the next 10 to 15 years. Like it's going to be mind blowing what's able to be accomplished and then throwing AI on top of that man, it's going to be game changing.

Speaker 1: 33:50

Yeah, I know you're going to know this, but I can't remember the name. What is the rule where technology doubles every so often?

Speaker 2: 33:57

Oh yeah. Yeah, I know you're talking about, but I forget the name of the rule. But yeah whatever period, there's a.

Speaker 1: 34:03

Yeah, now I've got to cut this part out. No, I'm just kidding, I'm just going to leave it in.

Speaker 2: 34:08

No, no, I don't get that rule. Like every so often, technology doubles and we're seeing that and, by the way, that space is shorter and shorter and shorter. If you look, what was it Between when we first discovered that we can make water wheels to when we figured out we can make windmills was like 1700 years. Same technology, just without the water, 1700 years. Now think about, in the matter of the last, what? The first iPhone came out in 2006. So we're coming up on 20 years. We've gone from a flip phone that just made phone calls to literally a device that does everything in our entire life, practically.

Speaker 1: 34:44

I bought a laptop when I was young. Yeah, my parents actually got it for me. I was in, I think, eighth grade. It was the IBM PC Junior. It had 128 kilobytes of RAM. This thing is like a million times faster than my first computer. It's just absolutely amazing.

Speaker 2: 35:07

And that's just in our lifetime. But now compare that to 1700 years to develop.

Speaker 1: 35:11

That's in one decade. Oh right, 50 years of existence. That's great, that's amazing, that's crazy. All right, bob, somebody wanted to reach out to you. How would they do that?

Speaker 2: 35:23

Yeah, best way to get a hold of me is to head to go3dccom. It's Gio, the number three, believecom. Forward slash Bob McIntosh, spelled exactly like my name. So B O, b, m, c I N T O S H. Go3dccom. Forward slash Bob McIntosh. On that page You'll get a link to all my socials. You'll be able to download my full contact cards. Got my cell phone everything, so feel free to reach out to me. You can. Also, if you have questions about the CRM websites or anything digital marketing your business, you can book a call right from there as well.

Speaker 1: 35:51

Excellent. Author, podcast host, internet aficionado, crm developer, bank hacker Dude you've done a lot of stuff in a short period of time and I really do appreciate you being on.

Speaker 2: 36:07

Thanks for having me and I appreciate all of you listening.